The 2018 Edition Timeline
Product Submission

First, register your product by filling out the entry form.
You can choose to enter more than one product…
     Registration is FREE!


The selected Product should demonstrate innovation in design, function, packaging etc. It should have been launched within the last 18 months.
The product is committed to the entire Product of the Year competition process.

Pre- Selection

A pioneering committee of visionaries who value innovation and ethical competition will select the finalists.
The committee includes:
     - government officials,
     - renowned experts from various fields including industrial, marketing and media.
If the product is selected by the jury, a research fee of US$ 5'000 applies in order for the application to resume its journey within the process.

The Survey

The finalists are divided into homogeneous categories for public evaluation through a national consumer survey.
The survey valued at US$ 70'000 will be conducted by TNS our local specialist partner based on face-to-face interviews to guarantee 100% response.
A representative sample of consumers will give detailed feedback on the products based on the following criteria:
- attractiveness
- satisfaction
- innovation
Winner or not, each candidate will be provided with the survey result of the category they participated in.
Category winners will be granted a one-year license to use the Product of the Year logo on all communications for an additional US$ 25'000.

The Awards night

The big event where hundreds of distinguished guests gather to find out which products the public has voted to be the winners in each category.
The event will gain extensive media coverage.

Winners' Benefits

Winners have consistently witnessed an increase in sales upon launching their promotions!
10 to 15% increase in sales is typical. Some products have registered even more amazing results! 
Some products have registered even more amazing results!
Winners can use the Product of the Year logo for 12 months following their win on all marketing and communication material in various media campaigns:
     - Television Commercials
     - Websites
     - Press and Outdoors
     - Points of Sale
64% of consumers are ready to pay more for a product that has a Product of the Year Logo!
Additionally winners will also benefit from our Product of the Year national marketing campaign which will give them extensive exposure throughout the year…
Product of the Year winners who have maximized the use of our logo in their communications have registered increased market penetration, early trial and guaranteed long term sales!
Winners will benefit from an interesting volume of deals and discounts with our media partners.

TNS Dubai
Integral Shopper
Gulf Marketing Review
Mondanite by Circle Advertising & Publishing FZ LL
Gulf Meteor
Nearbuy Media
The Dubai Chamber of Commerce and Industry
Federation of GCC Chambers of Commerce
Gulf Organization for Industrial Consulting
The International Advertising Association UAE Chapter
The International Business Women's Group in Dubai
The French Business Council of Dubai and the Northern Emirates
American Unversity of Sharjah
Saudi Association for Media and Communication
The Institute of Management Technology (IMT) Dubai